Privacy Policy

Privacy Policy for A Fishing Guru LLC

Last updated: October 16, 2025

Thank you for choosing A Fishing Guru LLC ("Company", "we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy or our practices regarding your personal information, please contact us at book@afishing.guru

This privacy policy applies to all information collected through our website (accessible from afishing.guru, assuming the domain), mobile applications, and other online or offline offerings (collectively, the "Services"), as well as any related services, sales, marketing, or events.

We take your privacy seriously. Please read this privacy policy carefully, as it explains what information we collect, how we use it, and your rights. If you do not agree with this policy, please do not access or use our Services.

This policy is designed to comply with applicable laws, including the Florida Information Protection Act (FIPA) regarding data security and breach notifications, and federal laws such as the Children's Online Privacy Protection Act (COPPA).

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1. What Information Do We Collect?

Personal Information You Provide to Us

We collect personal information that you voluntarily provide when you book a charter, inquire about services, sign up for newsletters, or otherwise interact with us. This may include:

  • Name
  • Email address
  • Phone number
  • Mailing or billing address
  • Payment information (processed securely via third-party providers)
  • Any other information you choose to provide, such as preferences for fishing trips or feedback.

All personal information must be accurate, and you should notify us of any changes.

Information Automatically Collected

When you visit our website or use our Services, we automatically collect certain information, including:

  • Device and usage data (e.g., IP address, browser type, operating system, pages visited, time and date of visit)
  • Location data (based on IP address or device settings, if enabled)
  • Log data for security and analytics purposes.

We use cookies and similar technologies (e.g., web beacons, pixels) to collect this data. See our "Cookies and Tracking Technologies" section below for details.

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2. How Do We Use Your Information?

We use your information for legitimate business purposes, including:

  • To provide and manage our Services (e.g., booking charters, processing payments, sending confirmations)
  • To communicate with you (e.g., responding to inquiries, sending updates or promotional offers with your consent)
  • To improve our Services (e.g., analyzing usage trends, personalizing experiences)
  • For marketing and advertising (e.g., targeted ads, newsletters; you can opt out at any time)
  • To comply with legal obligations (e.g., record-keeping, dispute resolution)
  • For security and fraud prevention.

We process your information based on your consent, to perform a contract with you, or for our legitimate interests, such as operating our business.

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3. Will Your Information Be Shared?

We do not sell or rent your personal information. We may share it in limited circumstances:

  • With service providers (e.g., payment processors, hosting services, email providers) who assist us and are bound to protect your data
  • With affiliates or business partners for joint offerings, with your consent
  • In connection with business transfers (e.g., merger, acquisition)
  • To comply with laws, respond to legal requests, or protect rights/safety
  • With your consent for other purposes.

Under Florida law, we will notify you in the event of a data breach as required by FIPA.

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4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, track usage, and deliver targeted ads. Types include:

  • Essential cookies for site functionality
  • Analytics cookies (e.g., via Google Analytics) to understand traffic
  • Advertising cookies for personalized promotions.

You can manage cookies through your browser settings, but this may limit site features. For more on Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.

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5. How Long Do We Keep Your Information?

We retain your information only as long as necessary for the purposes described, or as required by law (e.g., for tax or legal compliance). When no longer needed, we securely delete or anonymize it.

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6. How Do We Keep Your Information Secure?

We implement reasonable technical and organizational measures to protect your data, including encryption and access controls. However, no system is 100% secure, so we cannot guarantee absolute security. In case of a breach, we comply with FIPA notification requirements.

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7. Children's Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent, in compliance with COPPA. If we learn of such collection, we will delete it. Parents can contact us for details.

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8. Your Privacy Rights

You have rights to:

  • Access, update, or delete your information
  • Opt out of marketing communications
  • Withdraw consent where applicable.

To exercise these rights, contact us. We respond within a reasonable timeframe. Note that we may retain certain data for legal reasons.

Florida residents: While Florida lacks a comprehensive privacy law like California's CCPA, you may have rights under federal laws or in case of data breaches.

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9. Links to Other Websites

Our Services may link to third-party sites. We are not responsible for their privacy practices. Review their policies before providing information.

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10. Changes to This Privacy Policy

We may update this policy periodically. Changes will be posted here with an updated "Last updated" date. We encourage you to review it regularly.

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11. Contact Us

If you have questions, contact us at:

  • Email: book@afishing.guru
  • Phone: (305) 916-9130
  • Address: A Fishing Guru LLC, 84001 Overseas Hwy, Islamorada, FL 33036-3408